LinkedIn Algo Tips 2025

LinkedIn Platform Insight 💡

How the LinkedIn algorithm works in 2025. If you’re struggling to gain traction on LinkedIn, it’s not you, it’s the algorithm. LinkedIn is intentionally built to limit virality and prioritize relevance. Its goal isn’t to reward quick-hit content hacks, but to surface credible, useful, professionally meaningful posts to each user’s feed. Hootsuite recently broke down how the algorithm works and what you can do to optimize your content for it. Here are the big takeaways.

How LinkedIn decides what shows up in the feed (3-step process):

• Quality filtering – Every post is instantly categorized as spam, low-quality, or high-quality.

• Engagement testing – Your post is first shown to a small portion of your network. Strong engagement in the first hour signals quality and expands reach to second- and third-degree connections.

• Relevance ranking – LinkedIn boosts content from people, topics, and conversations a user already engages with.

So what kind of content performs best? Think conversational posts, visuals and video, value-driven insights, and evergreen thought leadership.

🚀 Quick optimization moves to boost your reach:

• Lead with a strong hook — the first three lines matter most

• Use 3–5 intentional hashtags for discoverability

• Post when your audience is most active (test + refine)

• Prompt conversation — ask a question or add a clear CTA

• Activate employee advocacy — reshares and comments amplify reach