Our Work: Vertical Harvest

Who They Are

Vertical Harvest is an urban hydroponic farming company redefining what sustainable food systems can look like, both environmentally and socially. Beyond growing fresh produce in city centers, their mission centers inclusive employment for people with disabilities, proving that equitable workplaces and innovative agriculture can grow side by side.

The Challenge

Cult Comms began working with Vertical Harvest during a period of rapid growth tied to Series A fundraising and operational expansion. With increased visibility, new stakeholders, and growing public interest, the organization needed content that could move quickly while clearly communicating both impact and ambition. The challenge was scale and speed, without losing clarity or humanity.

Our Approach

We partnered with Vertical Harvest as an embedded content collaborator, supporting fast-twitch content development as the organization rapidly scaled its operations. With Cult Comms founder Ally also serving as Head of Marketing at Vertical Harvest, our work was deeply integrated into day-to-day strategy and execution. We focused on producing timely, platform-native content that translated complex impact work into clear, compelling narratives, while maintaining a consistent and human voice.

The Result

Vertical Harvest experienced meaningful growth in social media following and engagement, alongside a more cohesive and recognizable digital presence. Content became easier to deploy, easier to understand, and more effective at communicating impact, supporting ongoing growth, visibility, and community trust.