Our Work: Public Finance Initiative

Public Finance Initiative is a nonprofit organization focused on advancing more transparent, accountable, and effective public finance systems. Through research, convenings, and public-facing education, PFI works to make complex financial policy more understandable and accessible to the communities it affects.

The Challenge

PFI produces a steady stream of high-quality research and programming, including monthly webinars that engage practitioners, policymakers, and advocates. The challenge was extending the reach of this work through consistent digital and communications efforts, while remaining responsive to community feedback and internal priorities.

Our Approach

Cult Communications partnered with Public Finance Initiative as an agile communications collaborator, working closely with the internal team to build a sustainable content rhythm. Through bi-weekly stand-up calls, we aligned on goals, upcoming webinars, and community engagement. Monthly webinars served as anchor content, generating social posts, newsletter features, and editorial storytelling. In parallel, we collaborated on a recurring monthly newsletter that surfaced key insights in a clear, accessible format while maintaining credibility and trust.

The Result

PFI developed a more consistent and effective communications cadence, allowing core programming to reach broader audiences and generate meaningful engagement. Community feedback reflected the value of timely, well-coordinated messaging, and content worked harder across channels, supporting visibility, clarity, and long-term relationships.